State the Price to Give Your B2B Site a Competitive Advantage
Valuable information if your company is debating whether or not to include pricing, estimated pricing, or pricing ranges on the website that you’re developing. We understand why businesses don’t want to include prices, but include them if you can.
December 1, 2013
Summary: Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.