TARGET MARKETING SOLUTIONS, INC. All Sites NEED an SSL! Make Sure You’re SECURE! If you’re trying to access your website and you’re immediately hit with warning that says your site is “not secure”, that could mean your site’s SSL (Secure Sockets Layer) certificate is not functioning. This could be for a number of reasons. Having an unsecure website can actively hurt your credibility and search rankings. Let’s break down why this happens and what you can do to fix it. What Does “Not Secure” Actually Mean? An SSL certificate encrypts the data exchanged between your website and its visitors. This protects sensitive information like: Contact form submissions Login credentials Payment details Personal user data Without an SSL, browsers like Chrome, Safari, Edge, and Firefox warn users that your site may not be safe. This can cause problems because visitors may lose trust and leave your site. Not to mention, most browsers often make it difficult to access unsecure sites after warning them. Having SSL issues can…