Don’t fall victim to the social media “expert” if your marketing objective is to increase sales and business profits. The following article from Social Media Today by J.C. Kendall highlights this crucial Interent marketing point in his article, “Facebook: Waste of Time for Most Advertisers”. We at Target Marketing Solutions have known for a long time. Commercial intent almost never exists in social media where Google and search engine searchers are directly looking to buy. That’s why Google advertising brings sales while social media including Facebook is mainly for branding. All independent facts bare this out as the article suggests, as do the very actions taken by these prospects. With your advertising budget needing to make an impact on your business, you can’t make this critical mistake spending alot of it in a vain attempt to convert the least likely digital prospects to buy your products and services. Branding, however, is a completely different story.