Humans Have a Shorter Attention Span than Goldfish!!!

A new study from Microsoft found that people lose concentration after 8 seconds. The attention span of a goldfish is about 9 seconds. So goldfish now have a higher attention span than humans!

Images and Videos are a great way to capture the short attention span of the public and draw them into viewing more information about your products and services.

That means Marketing Methods need to change.

72% of customers would rather learn about a product or service by way of video. (Hubspot)
By 2021, early adopter brands that redesign their websites to support visual search will increase revenue by 30%. (Gartner)
Visual information is preferred over text by at least 50% of respondents in all categories. (The Intent Lab)
59% think visual information is more important than textual information across categories. (The Intent Lab)
81% of businesses use video as a marketing tool – up from 63% over the last year. (Hubspot)
Mobile video consumption rises by 100% every year. (Insivia)
By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
59% of executives say they would rather watch a video than read text. (Wordstream)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
62% of millennials want visual search over any other new technology. (Visenze)