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🐠 How Does the Attention Span of a Goldfish Affect Your Revenue? 🐠
Posted on Nov 25, 2019 by bullseye1

Humans Have a Shorter Attention Span than Goldfish!!!

A new study from Microsoft found that people lose concentration after 8 seconds. The attention span of a goldfish is about 9 seconds. So goldfish now have a higher attention span than humans!

Images and Videos are a great way to capture the short attention span of the public and draw them into viewing more information about your products and services.

That means Marketing Methods need to change.

  • 72% of customers would rather learn about a product or service by way of video. (Hubspot)
  • By 2021, early adopter brands that redesign their websites to support visual search will increase revenue by 30%. (Gartner)
  • Visual information is preferred over text by at least 50% of respondents in all categories. (The Intent Lab)
  • 59% think visual information is more important than textual information across categories. (The Intent Lab)
  • 81% of businesses use video as a marketing tool – up from 63% over the last year. (Hubspot)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • 62% of millennials want visual search over any other new technology. (Visenze)

Dive into more Profitable Marketing!

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